Stafford Hospitality has established B.I.K.E., Building Incentives for Kids’ Education, an attendance incentive program that has been successful in schools. Stafford Hospitality's owned and managed hotels donate one bicycle and helmet per quarter to two local schools that teach pre-kindergarten through sixth grade. Each quarter, every school has a drawing for the bike. Every child with perfect attendance for the attendance period has his/her name in the drawing pool. Additionally, children with perfect attendance for the entire school year have their names entered in a separate drawing from the quarterly drawings. The bikes are typically given away over the intercom, via closed-circuit television, or at a school-wide assembly. The program has proven to increase attendance among students. Collectively, Stafford gives away more than 100 bikes each year.
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